China Digital Media Research
Pacific Epoch’s digital media research provides a comprehensive view of key metrics and trends in ecommerce, online advertising, LCD advertising, and paid search in China. Data is tracked using a combination of proprietary technology, manual counts, and surveys.
February 22, 2012
This edition features our analysts' views on the companies pulling ahead of the competition in the consolidating group shopping sector,…
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Quick Take: Beijing Repeats Order for Microblog Controls
February 10, 2012
A government announcement on Feb 7, 2012 reiterated a Dec 2011 statement requiring real-name user registration for Twitter-like microblogs (weibo) operated by companies based in…
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On the Ground: Internet
February 08, 2012
In this report, we find widespread expectations among mobile app developers that 2012 will see the launch of major internet portals’ mobile app advertising businesses; we examine…
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On the Ground: Internet
January 19, 2012
This edition explores advertisers' assessment of Baidu's (BIDU) reaction to large-scale phishing attacks towards the end of 2011, checks with increasingly hard-up real estate companies…
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On-the-Ground: Internet
January 06, 2012
Pacific Epoch analysts aim to chart Alibaba.com's (1688.HK) rate of progress in building its transaction-based businesses; we poll advertisers and ad agencies to find out what…
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Quick Take: Youku Unmoved by IPR Infringement Suits
December 28, 2011
A flare-up between rival online video service providers Youku (NYSE:YOKU) and Tudou (Nasdaq:TUDO) in mid-December over copyright infringements -- nothing particularly out of the…
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Quick Take: Beijing Ups Scrutiny of Microblogs
December 16, 2011
Beijing city government has announced that local microblog (Weibo) users must register their real names, a move likely to exacerbate slowing growth of services such as Sina's.
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Quick Take: Baidu on Course to Reach Q4 Rev Target
December 15, 2011
A recent drop in Baidu’s share price - following reports of falling keyword prices - may have been an over-reaction, as we see continued growth in both prices and revenue.
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