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China Mobile To Open Site For Loyalty Program
941.HK, CHL, China Mobile, Internet, e-commerce, telecom
Posted by: Kimi Shi on Aug 30, 2007 | 17:08
Editorial Summary
China Mobile (NYSE: CHL; 941.HK) plans to open a loyalty points exchange site before the 2008 Spring Festival (February 7, 2008), reports 21st Century Business Herald. China mobile loyalty program users can use their accumulated loyalty points to exchange for prizes through the site. China Mobile started seeking partners for its loyalty program prizes on August 28, China Mobile rewards one loyalty point for each Yuan users spent on mobile phone services.
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