Editorial Summary

Baidu (Nasdaq: BIDU) illustrated NBA ballers Yao Ming (Houston Rockets) and Yi Jianlian (Milwaukee Bucks) into its homepage logo on December 10. Baidu users searched for "NBA" more than 61 million times in November, reports Yangtse Evening News quoting a Baidu insider. According to the report, Baidu users searched for "Yao Ming" and "Yi Jianlian" more than 47 million and 26 million times, respectively, in the same month. Baidu Post Bar posts related to Yi Jianlian exceed 500,000 last month while Yao Ming posts were over 200,000, according to Baidu statistics. Baidu started integrating a person of the month into the "Baidu" logo on its homepage in November.

Sohu (Nasdaq: SOHU) has partnered with Chinese home appliance and PC maker Haier (1169.HK) and china.nba.com to give away trips to the February 3, 2008 Milwaukee Bucks-Houston Rockets game, reports eNet. Sohu plans to join the NBA voyage and film the activity. Four Internet users posting NBA essays on Sohu sports forum club.sports.sohu.com or in Sohu blogs by January 1, 2008 have the chance to win the prize. Haier offers the chance to join the trip to two consumers who purchase Haier flat screen TVs.