Editorial Summary

Baidu (Nasdaq: BIDU) has partnered with food and restaurant-focused media company Savor Media Group for a female chef contest. To participate, female users must upload pictures and descriptions of themselves cooking to their Baidu Space page and add a special Baidu Space contact in order to be included in the contest. The website for the activity is hi.baidu.com/mndsd. The activity lasts from December 19 to January 10, with results announced on January 15 after a panel of experts review the entries. Prizes include Dior gift packages and an Apple Ipod Nano. Savor operates food portal Savor.cn and also publishes a magazine.