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AirMedia Enters China Eastern Media JV
AMCN, Advertising, AirMedia, China Eastern, China Eastern Airlines, China Eastern Media
Posted by: Megan Ko on Mar 03, 2008 | 20:03
Editorial Summary
Beijing-based airport and in-flight digital screen advertiser AirMedia Group Inc. (Nasdaq: AMCN) has agreed to enter into a joint venture with China Eastern Media Corporation, Ltd., a subsidiary of China Eastern Group and China Eastern Airlines Corporation Limited. AirMedia will hold a 49 percent stake in the company that will manage media resources including in-plane digital screens. Operation of the joint venture is currently set at 15 years.
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