Editorial Summary

Giant Interactive (NYSE: GA) is giving away RMB6,000 in game fees to each "beautiful" female gamer playing its in-house developed MMORPG Giant Online, reports China Business News. According to the report, ID-carrying females must report in person to a local Giant Interactive office to be approved for the prize. Giant Interactive did not provide any details on how the young women would be evaluated. Female gamers account for 30 percent of total gamers in Giant Interactive's in-house developed MMORPG ZT Online, said the report. Giant Interactive recorded average revenue per user (ARPU) of RMB308.6 in the fourth quarter of 2007.