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Baidu Donating RMB10M In Ad Space To Olympic Slogans
Advertising, BIDU, Baidu, Internet, Olympics, Search
Editorial Summary
Baidu (Nasdaq: BIDU) began a campaign to run user-generated Olympics-related slogans on its website on April 30, reports 163.com quoting a Baidu executive. Users can suggest slogans in Baidu Post Bar, and Baidu will choose some to run in prominent advertising spaces on its site, said the report. The report said that Baidu will donate over 100 advertising spaces worth nearly RMB 10 million for the activity. The activity will last until the Olympics are over.
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