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CCTV And Microsoft Open Joint Lab
CCTV, China Central TV, MSFT, Media, Microsoft, Microsoft Research Asia, Software, advertising
Editorial Summary
Microsoft (Nasdaq: MSFT) research arm Microsoft Research Asia partnered with China Central TV's CCTV.com to establish a digital media lab in Beijing on Friday, reports hexun.com. Through the partnership, CCTV.com will use Microsoft Research Asia's live video broadcasting technology to enlarge its video broadcasting scale and improve its Olympic-related services, said the report. The lab will also research Internet, multi-media and digital advertising technologies, according to the report.
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