Editorial Summary

Baidu (Nasdaq: BIDU) changed its homepage logo on May 13 in honor of earthquake survivors. The gray logo is centered on a red cross and the date of the disaster. Clicking on the logo takes users to earthquake information on Baidu's finance channel. Baidu has donated RMB 2 million to the relief effort. According to a dzwww.com report, the word "earthquake" was searched 27.1 million times on Baidu by May 13, while "Wenchuan" was searched 4.95 million times and "Sichuan Earthquake" was searched 3.82 million times.

Tencent (0700.HK) released a special version of its instant messaging (IM) software QQ2008 Beta1 on Wednesday to allow QQ users to pay tribute to those affected by the Wenchuan County earthquake. The new version adds functions for yellow memorial ribbon and lit candle icons to be inserted in QQ signature blocks.

China Mobile (NYSE: CHL, 941.HK) partnered with the Red Cross Society of China to release an SMS donation platform on Tuesday, reports Sohu. Using the platform, China Mobile subscribers can send donations in increments of RMB 1-2 to earthquake victims. The donations will be deducted from users' mobile fee accounts.