Editorial Summary

Alibaba's consumer-to-consumer (C2C) site Taobao.com opened an online store to donate product proceeds to earthquake victims on May 14, reports Hexun. Approximately 3,000 Taobao sellers with 30,000 goods have signed up on the platform to donate 50 percent of their sales to the rescue effort, according to the report. More than 2,300 of the goods are already sold out, said the report.

Alibaba's online advertising exchange platform Alimama has purchased 400,000 advertisement spaces across 100,000 websites to place public service announcements for Sichuan earthquake donations, reports Hexun. Alimama is also asking its ad sellers to donate one day of advertising revenue to earthquake victims. By Wednesday afternoon, Internet users had used Alibaba-owned platforms to donate RMB 4 million to the cause.