Editorial Summary

Transit-focused media advertising operator Sky Flying Media announced on June 16 to place digital media advertising in three to five Chinese subway lines. Sky Flying Media plans enter subways in first and second tier cities, with their equipment providers to include LG, said Sky Flying Group COO Jessie Yang. Sky Flying Media announced an investment of up to US$83 million from Goldman Sachs, New Horizon Capital, Sequoia China and Farallon Capital in March.