Editorial Summary

Beijing-based software developer Bao Feng Wang Ji Technology confirmed on Wednesday that it has partnered with Shanghai-based online video site Tudou.com to add content to its digital media player "StormCodec", reports DoNews. Under the partnership, the two companies will share revenue from ads placed on Tudou content viewed in 2008 versions of the player, said the report. Bao Feng Wang Ji Technology said the partnership will directly increase Tudou's daily broadcasts by 15-20 million with a possibility of bringing Tudou 50 million additional daily broadcasts in the future. Bao Feng Wang Ji entered a similar partnership with Shanghai-based video site Joy.cn on July 1.