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SNS Site Kaixin001 to Trial Ad Targeting Service
Beijing-based social networking service (SNS) site Kaixin001.com has completed internal testing of an audience-specific advertising system and plans to start limited trial operation this week, Cnsoftnews.com reported July 29 citing an unnamed site partner. Advertisers can specify target audiences by parameters including age, gender and hobbies, the report said. According to the source, the system is expected to be officially launched by the end of August at the latest, the report said.
The site's ad sales director, Liu Qi, confirmed that the system is under testing but disclosed no further details, according to the report.
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