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Sina Publishes Book Using World Cup Blogs
Sina (Nasdaq: SINA) published a new book last Saturday based on content from its sports channel and bloggers, reports Beijing Star Daily. The book is called "Blog World Cup". Sina selected articles from dozens of sports writers and soccer fans published on its sports channel and blog channel for the book. Sina will provide three years of VIP e-mail service and real name blogger registration numbers for free to the first 2000 readers that send back the reader's response cards.
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