Independent insights on
China's digital economy.

About Us

Pacific Epoch offers timely, independent insights on China's digital economy. Since 2006, we have delivered a nexus of reliable data and credible local perspective to identify shifts occurring in key in-country internet companies.

Our methodology
is proven.

We combine big data with localized analysis. Over the past 10 years our revenue estimates are generally within 1-5%.

Our research
framework is tested.

We identify and track the most revealing performance metrics.

We understand
our clients.

We've serviced global institutional investors and brand companies for over 10 years.

Experience, Knowledge, Creativity.

Joseph Berger


Before becoming CEO of Pacific Epoch in 2014, Joseph was Managing Director at Pacific Crest Securities in Portland, Oregon, with responsibility for overseeing research services such as Pacific Crest Mosaic and Pacific Epoch. He has 15+ years of investment research experience, and has led product and sales teams for leading research companies including Gartner Inc. and Joseph holds a BA from York University in Toronto, Canada.

Daniel Vlad

VP, Chief Data Scientist

Daniel oversees our data technology and R&D strategy. He has 10+ years of investment research experience and eighteen years in IT. Prior to joining Pacific Epoch in 2008, Daniel founded Sphera Technologies LLC, an independent investment research firm. Its assets were acquired by Pacific Epoch in 2009. Daniel holds an MBA in Finance and a PhD in Physics from the University of Pittsburgh

David DeRose

VP, Head of Institutional Sales

David joined the team in 2013 and is responsible for managing the research sales team and directly covers several clients globally. Prior to this, David was Co-CEO and Co-Founder of Primary Insight, originally built inside Bear Stearns in 2006 and acquired by J.P. Morgan in 2008. In 2009, David led a management buyout from JPM along with his partners and establish the company as an independent entity where he expanded the firm into China, UK and Australia through early 2013. Previously, David held senior direct sales and sales management roles for Vista Research and Jupiter Research earlier in his career. David holds a BA from Colgate University.

Raymond Feng

Director of Research

Raymond heads product development for us, and directs our Digital Media team. Prior to joining Pacific Epoch, he was an auditor at PriceWaterhouseCoopers. Raymond has completed the CFA Level I Exam, and is currently an MA candidate in Finance at Fudan University. He holds a BA in English from Shanghai Jiaotong University.

Nicole Zhao

Director of Human Resources

Nicole has worked over 13 years in HR management and administration. Prior to joining Pacific Epoch, she was human resources director at Singamas Group, and country HR manager for Monier China. Nicole holds a BA in business administration from Tianjin University of Commerce.

our approach

We collect data, conduct on scene qualitative research, and perform advanced interpretive analysis to track performance of digital companies and global brands in China.


Billions of data points and proprietary big data mining methodologies identify inflection points in company and brand performance.

Primary Research

Our own focused monthly surveys track business performance and market sentiment across the digital economy.

On The Ground Insights

Shanghai-based analysts leverage in-country presence and local insight to interpret relevant market trends up close.

areas of focus

Investment Research

Advanced data collection, combined with on-the-ground analysis, delivers actionable investment insights on China internet companies.


  • Alibaba
  • Taobao
  • Tmall
  • Vipshop
  • Baozun
  • Pinduoduo
  • Suning
  • Xiaomi

Online Video

  • Youku-Tudou
  • iQiyi
  • Tencent Video
  • Sohu Video

Online Travel

  • Ctrip
  • Qunar
  • Meituan
  • Huazhu Group

Social Media

  • Weibo
  • WeChat

Online Games

  • Tencent
  • NetEase
  • YY
  • Momo
  • Huya
  • Douyu

Paid Search

  • Baidu

Consumer Verticals

  • Autohome
  • Bitauto
  • SouFun
  • New Oriental

O2O/Group Buy

  • Meituan

Data expertise and analysis techniques identify best strategies for global brand companies doing online advertising and e-commerce in China.

Consumer Electronics

  • Samsung
  • Sony
  • GoPro
  • Lenovo
  • Apple


  • Ford
  • Nissan
  • Mercedez-Benz
  • Toyota
  • BMW
  • GM

Food & Beverage

  • M&Ms
  • CocaCola
  • Yum!
  • Starbucks


  • Nike
  • adidas
  • Skechers
  • Belle
  • Under Armour
  • LiNing


  • Coach
  • Prada
  • Tori Burch
  • Michael Kors
  • Jaeger-LeCoultre

Fast Fashion

  • Gap
  • Zara
  • Uniqlo
  • LiNing
  • Lacoste
  • Hugo Boss

Beauty & Cosmetic

  • P&G
  • Shiseido
  • L'Oréal Paris
  • Unilever
  • Estée Lauder

Home Appliances

  • GE
  • LG
  • Siemens
  • Haier